With the launch of our first book, the Pharmacy Marketing Formulary (PMF) we have taken a long hard look at how best to market your pharmacy. We’ve compiled, analysed and collated best practice in marketing based on decades of research and evidence. Then was then you might say, and now is now. The world has changed so you need to know what works now not the thoughts of some academics.
Don’t worry. Not an issue.
The world has changed. In fact we’ve changed the world with our endless obsession with communication so it may seem that the marketing theories that applied in the 1970s may not be relevant now.
However that is not the case and this is why. Marketing is not technology. The marketing theories developed over the past decades are based on human behaviour not technology. Influencing human behaviour is an end goal for marketing and the technology used to achieve that has, is and will change/d over time. For a deeper explanation see page 19 of the Pharmacy Marketing Formulary.
In the Pharmacy Marketing Formulary we have created a unique marketing model that captures the most important steps in the marketing process. Simplifying complex ideas is one of our talents. More than that however we have tailored that process specifically to the needs of a pharmacy. Many good marketing books are a little too abstract to be of practical use especially to who are as busy as pharmacists.
We’ve split the marketing process into five steps for you:
- Product design
- Product delivey
The five steps cover off developing your marketing strategy and then executing it with confidence (and a little style). All the way through we’ve provided pharmacy specific references placing key concepts in terms that you will be familiar and comfortable with. There are short lists of actions and spaces for you to write down your thoughts as you go. We want the PMF to be a working document you come back to time and time again when you are working on new products.
No one wants to spend hours grappling with complex concepts and impenetrable terminology. With that in mind the PMF is split into short, one or two page sections that each cover an important aspect of marketing your pharmacy and where we’ve provided a glossary for any marketing specific words.
Buy your copy of the PMF today
Postage and packaging | Delivery details | £2.50 UK | £10.00 Overseas
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