The Pharmaceutical Journal is the publication of the Royal Pharmaceutical Society. Its mission is threefold:
First, to inform pharmacists and pharmaceutical scientists of the latest advances in any branch of pharmacy practice and pharmaceutical science throughout the world. We are to provide a forum to pharmacists and pharmaceutical scientists to discuss the most pressing issues affecting their work and research.
Second, to place before healthcare professionals, scientists and the general public the results of advancements in pharmacy practice and pharmaceutical sciences in order to achieve a more general recognition for the pharmacy profession and pharmaceutical sciences.
Third, to be the main source of career information and advice for pharmacy professionals and pharmaceutical scientists, providing them with timely and important information to support career progression.
So it is with great pride that we tell you that The Pharmacy Marketing Formulary has been reviewed by the Pharmaceutical Journal. The review itself was completed by Rod Tucker, a pharmacist researcher and visiting research fellow, Robert Gordon University, Aberdeen, UK.
‘At a time when commissioners are looking to cut back on community pharmacy services, and given the current financial climate, I think the Pharmacy Marketing Formulary will be of interest to community pharmacists. Successful marketing can help the pharmacy profession to rebrand itself to convince not only the general public, but also those who control the NHS purse strings, that community pharmacies should become the first port of call for clinical healthcare on the high street.’
Read the full review here.
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