It is with great pleasure and abundant thanks that we would like to announce that Robbie Turner, Pharmacist, @RobbieMTurner, has written a foreword to the Pharmacy Marketing Formulary (PMF). His words herald the acute need that we as a profession have for influencing how we are perceived by everyone in society.
We asked Robbie to write the foreword as we recognised a common belief that this is the case and a common steel to try and do something about it.
Here is the foreword for you to enjoy in all of its glory.
‘In this book Gavin Birchall gives us a clear, concise and easy to follow answer to the question ‘How can we help the public understand what pharmacy has to offer’? The principles behind effective marketing are often misunderstood and misapplied. Trying to join the dots in a more traditional marketing textbook and applying it to pharmacy can be a step too far. However, this book has done the hard work for you and contextualised marketing for the pharmacy world.
Anyone who has worked in pharmacy knows the difficulty we have in explaining what we’re here to do and how we can help improve the lives of the people we serve; helping prevent ill health through public health interventions, supporting patients in their use of medicines and being there when our communities need us. If pharmacy is to have a positive future we all need to get better at helping the people who use our services to understand why they need our help in the first place.
However this book isn’t just about pharmacy as a profession. It’s also about you as an individual and how you, your pharmacy or your pharmacy services can stand out from the crowd. As pharmacy continues to become more competitive, understanding why your customers chose to use you pharmacy or service is more important than ever. The Pharmacy Marketing Formulary (PMF) will help you to understand, will give you 5 clear steps and dozens of really useful ideas to grow your business in a way which will make you proud.
This book deliberately starts with strategic considerations and that’s exactly where you should start too – without this the rest of the journey through the book will be interesting but nowhere near as useful. Read it cover to cover and then come back and read bits again. Then again, and again. The tools will help you transform your understanding of what your customers want and need and help you to be their number one choice in fulfilling their wants and needs. If this makes no sense to you now, it will do when you’ve read the book. Trust me.’
Robbie Turner.
Read all reviews of the Pharmacy Marketing Formulary (PMF).
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