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PMF

Bernadette Brown reviews the Pharmacy Marketing Formulary

Bernadette Brown is a a real pioneer in community pharmacy delivering ground breaking clinical care for the community around her pharmacy in Scotland and integrating with local NHS care pathways.

She is the owner of multi-award winning pharmacy, Cadham Pharmacy Health Centre, in Cadham, Fife and is driven by a desire to deliver excellent, accessible healthcare.

‘We need the Pharmacy Marketing Formulary. As a profession times are changing and they are changing fast. For us to succeed and survive we need more education on something that is very alien to most of us (Marketing).

What the PMF helped me understand was that I needed to get my head around this new changing world and it helped me to be inspired to feel and believe that I could do it. That I could gain the skills and confidence to take control of my business and life.‘

Bernadette Brown.

Learn more about Bernadette.

Read all reviews of the Pharmacy Marketing Formulary (PMF).


Buy your copy of the PMF today

£20.00

Postage and packaging | Delivery details | £2.50 UK | £10.00 Overseas

£20.00Add to basket


If you’d like to stay in touch and receive the odd update you can subscribe here. Looking forward to hearing from you.

Five reasons why leaders are readers

Much has been written about leadership. A lot of it by pretty amazing people to whom we all probably ought to listen. Here are a few examples:

‘Management is doing things right; leadership is doing the right thing’.

Love that one. Peter F. Druker.

So leadership is about choice. Selecting from the infinite possible futures the one that helps to achieve whatever is closest to your heart. Whenever we make a decision, large or small, we like to have as much relevant information as possible to aid us. Leaders build up their understanding of the world to help them make the best decisions they can.

‘The function of leadership is to produce more leaders, not more followers’.

That one is Ralph Nader.

So leadership is about sharing. Sharing the future, sharing information, sharing responsibility and sharing the understanding that makes a leader in the first place. It’s about inspiring people to learn, know and do things they otherwise wouldn’t.

‘Leadership and learning are indispensable to each other’.

Getting closer with this one from John F. Kennedy

So learning is key to leadership. It’s about fathoming out the safest, fastest, surest, (insert your adjective of choice here) way into the future. Now, we can’t know the future. Not yet – see what I did there? The next best thing is to arm yourself with as much information about the present and the past as possible and infer potential outcomes of the various ways forward. Then it’s basically like chemotaxis. Move towards the good stuff.

So to our final and most pertinent quote for today from Harry S. Truman.

‘Not all readers are leaders, but all leaders are readers.’

This one is close to my heart as an author. Here are five reasons why I think this makes sense.

  1. When we read we multiply our own experiences by those of others – Most things in life that are worthwhile take time. We experience life one moment at a time and are limited to experiencing and learning what we can as we go. Reading allows us access to the experiences of others and at a much faster rate than a measly one moment at a time.
  2. When we read we can choose who we spend time with – You are the sum of the six people you spend most time with. Apparently. Not verified or anything but is seems to make some sense. Spend time with smart people and you’ll be smarter and so on. You might never meet your heroes or those that know about something you are interested in, but you can read and re-read their words as often as you like. It’s a bit like time travel albeit into the past.
  3. When we read we receive considered wisdom – Unless you are reading the comments on (any site you like) or much written on social media, a good book will represent the author’s considered thoughts and analysis about the subject, not just experiential data. That saves you the job of interpreting the data yourself and trying to put it in an order that makes sense. Authors often do that for you too.
  4. When we read we transcend the day to day – Getting the kids to school, looking after the pets, fitting in some exercise, remembering to eat well, oh and actually doing the work people pay you for is enough to cause the days to blend into one. Reading allows us to step back and look at things from a broader perspective. Things often look better from there.
  5. When we read we escape – Leaders often like to read things about leadership. Naturally. However, many enlightened people understand that reading widely and deeply outside of your (current) area of interest is very productive and can give you the next idea you never knew you had in you. It also allows you to journey beyond to other realms – doesn’t have to be time travel. Just a literary device.

With all of the above in mind I have sought to follow Druker, Nader, Kennedy and Truman and suggest that you read The Pharmacy Marketing Formulary. You can buy a copy by clicking ‘Add to basket’ below.

It is the right thing as Druker points out. Pharmacists and their teams need to understand marketing better. It is known. Sharing the knowledge and experience I have in pharmacy and marketing will help you become pharmacy marketing leaders yourself. I’m sure Nader would approve. The Pharmacy Marketing Formulary is full of information that may be new to you. Kennedy would like that you are learning. Finally, well, almost, Truman would wholeheartedly compel you to read if you want to lead. Lead in your own community, in your region, your profession, your country. Whichever arena in which you choose to carve out a new and better future.

I’ll leave you with a final quote from possibly the most influential of thinkers in recent decades. He has something useful to say about getting better at pharmacy marketing and buying a copy of The Pharmacy Marketing Formulary.

‘Try not. Do or do not. There is no try’.

Master Yoda.


Buy your copy of our first publication: The Pharmacy Marketing Formulary today

£20.00

Postage and packaging | Delivery details | £2.50 UK | £10.00 Overseas

£20.00Add to basket


If you’d like to stay in touch and receive the odd update you can subscribe here. Looking forward to hearing from you.

Presenting the PMF at the Pharmacy Show 2018

We had the pleasure to present an overview of the Pharmacy Marketing Formulary at this years Pharmacy Show event in the NEC Birmingham. It was another blockbuster event attended by 000’s of pharmacy people and supported by 000’s of exhibitors. It was an honour to speak and share the ideas in the PMF with an engaged audience who didn’t ask many questions but many of whom did come and see us on our stand shortly after the show to purchase a copy of the book and ask some marketing related questions.

We thought we’d share the presentation we delivered with you so that you can enjoy the same overview. Sadly you won’t be able to get the full, immersive experience and hear the wonderful commentary by Gavin, the author of the Pharmacy Marketing Formulary, but it should still give you a hint as to the wonderful content of the PMF.

Download [6.76 MB]


If you’d like to stay in touch and receive the odd update you can subscribe here. Looking forward to hearing from you.

Johnathan Laird reviews the Pharmacy Marketing Formulary

Johnathan Laird is a progressive talent in the pharmacy profession leading with passion and connecting people to advance the work of pharmacists.

He is editor of Pharmacy In Practice, a pharmacy news publication focusing on the work of pharmacists North of the border, a general practice pharmacist, a member of the Royal Pharmaceutical Society Scottish Pharmacy Board and Co-ordinator and Administrator of @WePharmacists on Twitter. Busy man!

‘The Pharmacy Marketing Formulary (PMF) is a very important modern textbook for anyone working in the pharmacy business. I found the book very relevant and engaging.

I read it in two sittings.

Gavin takes a simple five-step approach to assimilate and explain many of the core marketing concepts in business. He has cleverly moulded these five steps around the priorities of a busy community pharmacy.

A must read and an excellent reference I would say particularly if you were planning a marketing campaign.’

Johnathan Laird.

Learn more about Johnathan.

Read all reviews of the Pharmacy Marketing Formulary (PMF).


Buy your copy of the PMF today

£20.00

Postage and packaging | Delivery details | £2.50 UK | £10.00 Overseas

£20.00Add to basket


If you’d like to stay in touch and receive the odd update you can subscribe here. Looking forward to hearing from you.

Michael Holden reviews the Pharmacy Marketing Formulary

Michael Holden has and continues to have a profound impact on the evolution of community pharmacy in the UK and across the globe.

With over 30 years experience he has managed pharmacy groups, owned his own pharmacies and led the sector in its thinking and in practice as a former Chief Executive of the National Pharmacy Association. He is a fellow of both the Royal Pharmaceutical Society and the Royal Society for Public Health. He was the prime driver behind the Healthy Living Pharmacy initiative and continues to push for development within the profession as Principal Associate with Pharmacy Complete.

‘The creation of this much needed work, although not many have historically recognised that they need it, is very timely. It comes in a period when the pharmacy profession and in particular, community pharmacy, needs to truly recognise itself as a profession and as a healthcare provider.

A time when the rest of the healthcare ecosystem is moving on into an integrated and digital age, but community pharmacy has changed very little in the last decade. The Pharmacy Marketing Formulary (PMF – love the pharmacy analogy) provides the knowledge and tools to understand our market (the NHS, public health and patients), to develop a plan to address the needs of that market and how to promote itself and its offer to that market; the latter being the most common failing.

The PMF feels good, looks good and should be good for those who read it and act on it – strategy then tactics!‘

Michael Holden.

Learn more about Michael.

Read all reviews of the Pharmacy Marketing Formulary (PMF).


Buy your copy of the PMF today

£20.00

Postage and packaging | Delivery details | £2.50 UK | £10.00 Overseas

£20.00Add to basket


If you’d like to stay in touch and receive the odd update you can subscribe here. Looking forward to hearing from you.

Michael Ball reviews the Pharmacy Marketing Formulary

Michael Ball is a pioneering community pharmacist who has been pushing the boundaries of pharmacy practice in Lancashire in recent years. He is Pharmacy Director and Superintendent Pharmacist at Broadway Pharmacy, in Preston, LPC Director at Choose Health Ltd and Committee Member of Community Pharmacy Lancashire.

‘Quite simply, employing the principles described within this must read, could flip your business from survival mode into thriving mode!


Rightly or wrongly, it’s now time to take hold of what we can control within our pharmacy operations, and by Jove, studying the Pharmacy Marketing Formulary (PMF), is for me a fantastic place to start.


Gavin has perfectly instilled his many years of vast industry experience alongside his passion and dedication for effective business operational and marketing strategy.


It’s written in such an incredibly compelling way, your mind is blown page after page when you repeatedly experience the ‘light bulb moments’.
I am absolutely convinced by both the theory and the methodology that is articulated within the textbook, and more importantly it elicits a motivation in me to really focus mine and my teams efforts.’

Michael Ball.

Learn more about Michael.

Read all reviews of the Pharmacy Marketing Formulary (PMF).


Buy your copy of the PMF today

£20.00

Postage and packaging | Delivery details | £2.50 UK | £10.00 Overseas

£20.00Add to basket


If you’d like to stay in touch and receive the odd update you can subscribe here. Looking forward to hearing from you.

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