PMF Reviews

Bernadette Brown is a a real pioneer in community pharmacy delivering ground breaking clinical care for the community around her pharmacy in Scotland and integrating with local NHS care pathways.

She is the owner of multi-award winning pharmacy, Cadham Pharmacy Health Centre, in Cadham, Fife and is driven by a desire to deliver excellent, accessible healthcare.

‘We need the Pharmacy Marketing Formulary. As a profession times are changing and they are changing fast. For us to succeed and survive we need more education on something that is very alien to most of us (Marketing).

What the PMF helped me understand was that I needed to get my head around this new changing world and it helped me to be inspired to feel and believe that I could do it. That I could gain the skills and confidence to take control of my business and life.‘

Bernadette Brown.

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Read all reviews of the Pharmacy Marketing Formulary (PMF).

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£20.00

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Johnathan Laird is a progressive talent in the pharmacy profession leading with passion and connecting people to advance the work of pharmacists.

He is editor of Pharmacy In Practice, a pharmacy news publication focusing on the work of pharmacists North of the border, a general practice pharmacist, a member of the Royal Pharmaceutical Society Scottish Pharmacy Board and Co-ordinator and Administrator of @WePharmacists on Twitter. Busy man!

‘The Pharmacy Marketing Formulary (PMF) is a very important modern textbook for anyone working in the pharmacy business. I found the book very relevant and engaging.

I read it in two sittings.

Gavin takes a simple five-step approach to assimilate and explain many of the core marketing concepts in business. He has cleverly moulded these five steps around the priorities of a busy community pharmacy.

A must read and an excellent reference I would say particularly if you were planning a marketing campaign.’

Johnathan Laird.

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Michael Holden has and continues to have a profound impact on the evolution of community pharmacy in the UK and across the globe.

With over 30 years experience he has managed pharmacy groups, owned his own pharmacies and led the sector in its thinking and in practice as a former Chief Executive of the National Pharmacy Association. He is a fellow of both the Royal Pharmaceutical Society and the Royal Society for Public Health. He was the prime driver behind the Healthy Living Pharmacy initiative and continues to push for development within the profession as Principal Associate with Pharmacy Complete.

‘The creation of this much needed work, although not many have historically recognised that they need it, is very timely. It comes in a period when the pharmacy profession and in particular, community pharmacy, needs to truly recognise itself as a profession and as a healthcare provider.

A time when the rest of the healthcare ecosystem is moving on into an integrated and digital age, but community pharmacy has changed very little in the last decade. The Pharmacy Marketing Formulary (PMF – love the pharmacy analogy) provides the knowledge and tools to understand our market (the NHS, public health and patients), to develop a plan to address the needs of that market and how to promote itself and its offer to that market; the latter being the most common failing.

The PMF feels good, looks good and should be good for those who read it and act on it – strategy then tactics!‘

Michael Holden.

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Buy your copy of the PMF today

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If you’d like to stay in touch and receive the odd update you can subscribe here. Looking forward to hearing from you.

Michael Ball is a pioneering community pharmacist who has been pushing the boundaries of pharmacy practice in Lancashire in recent years. He is Pharmacy Director and Superintendent Pharmacist at Broadway Pharmacy, in Preston, LPC Director at Choose Health Ltd and Committee Member of Community Pharmacy Lancashire.

‘Quite simply, employing the principles described within this must read, could flip your business from survival mode into thriving mode!

Rightly or wrongly, it’s now time to take hold of what we can control within our pharmacy operations, and by Jove, studying the Pharmacy Marketing Formulary (PMF), is for me a fantastic place to start.

Gavin has perfectly instilled his many years of vast industry experience alongside his passion and dedication for effective business operational and marketing strategy.

It’s written in such an incredibly compelling way, your mind is blown page after page when you repeatedly experience the ‘light bulb moments’.
I am absolutely convinced by both the theory and the methodology that is articulated within the textbook, and more importantly it elicits a motivation in me to really focus mine and my teams efforts.’

Michael Ball.

Learn more about Michael.

Read all reviews of the Pharmacy Marketing Formulary (PMF).

Buy your copy of the PMF today

£20.00

Postage and packaging | Delivery details | £2.50 UK | £10.00 Overseas

£20.00Read more

If you’d like to stay in touch and receive the odd update you can subscribe here. Looking forward to hearing from you.