Pharmacy Marketing Formulary | Marketing for pharmacy people
Gavin Birchall BPharm (Hons), FRPharmS, PGCert Management, MA Graphic Design
Following a simple model with five steps, 64 easy to understand ideas, practical actions and an illuminating case study the Pharmacy Marketing Formulary (PMF) will teach you how to boost sales, secure long term viability and build business resilience for your pharmacy.
Whether you are a pharmacy owner, aspiring pharmacy owner, employed pharmacist, field manager or senior manager the Pharmacy Marketing Formulary (PMF) will help you understand marketing and be more successful, now and in the future.
After years operating and marketing pharmacies in England and having completed the world’s first research into the brand of pharmacy, Gavin Birchall, an experienced pharmacist, shares insights into developing and executing a robust marketing strategy. With minimal jargon Gavin helps you navigate the complex world of marketing and provides a clear model to help you get it right time and time again.
Learn what marketing really is, what to focus on, what to ignore and then market yourself, your pharmacy and the profession.
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Book summary
Be better prepared than your competition with a robust process to help you compete and win. 212 pages of pharmacy specific marketing knowledge with a unique marketing model, 5 easy to follow steps and 64 simple ideas. A case study looking at one of the most common pharmacy services and clear actions follow each step with space to write your own notes about your organisation as you go.
A compelling foreword by Robbie Turner will inspire you to take action for yourself, your pharmacy and your profession.
The Pharmacy Marketing Formulary (PMF) will help you:
- Build a marketing strategy for your pharmacy
- Set the right marketing goals
- Make sound tactical marketing choices
- Develop a marketing communications plan
- Secure a long term future for your pharmacy
Read more about the Pharmacy Marketing Formulary (PMF).
Reviews of the Pharmacy Marketing Formulary (PMF)
'I was honoured to read this book before the launch. A must read for pharmacists wanting to ensure they understand what the people who use their services need and want. Highly recommended.'
Robbie Turner, @RobbieMTurner - Read Robbie's Foreword to the Pharmacy Marketing Formulary
'A must read and an excellent reference I would say particularly if you were planning a marketing campaign.'
Johnathan Laird, MPharmS, Owner Pharmacy In Practice, RPS Scotland Pharmacy Board Member - Read the full review
'The PMF feels good, looks good and should be good for those who read it and act on it - strategy then tactics!'
Michael Holden, FRPharmS, Principal Associate Pharmacy Complete, Former Chief Executive National Pharmacy Association - Read the full review
'Quite simply, employing the principles described within this must read, could flip your business from survival mode into thriving mode!'
Michael Ball MRPharm (Hons), Pharmacy Director and Superintendent Broadway Pharmacy, Community Pharmacy Lancashire Committee Member - Read the full review
'An insightful and thought provoking guide written for pharmacists, by a pharmacist. This is essential reading in the ever changing world of Community Pharmacy.'
David Atkinson BPharm (Hons), Chief Executive Officer the Hub pharmacy
'If you are looking at ways to ensure your business evolves and meets the needs of your local and wider community, there is no better way to plan and prepare without reading The Pharmacy Marketing Formulary first. An engaging and insightful read.'
Mahyar Nickkho-Amiry MPharm (Hons), Operations Director Dears Pharmacy and Travel Clinic
Read all reviews of the Pharmacy Marketing Formulary (PMF).
About the author
Gavin Birchall is a pharmacist, designer and marketer who has worked in pharmacy for 18 years, at the bench, in hospital pharmacy, primary care, representation, academia and was Operations and Marketing Director and Superintendent Pharmacist for an award winning pharmacy group before setting up DOSE Design and Marketing in 2015. He now works with pharmacy people helping them to develop and implement marketing strategy that helps them raise brand awareness and drive growth. Gavin completed the first global research into the brand of pharmacy as part of Masters in Graphic Design and studied marketing with Professor Mark Ritson. Learn more about Gavin.
Book details
First published: August 2018
Language: English
Dimensions: 148mm x 210mm
Scale: 212 pages
ISBN: 978-1-9164042-0-5
Colour-way: Black and white
Artwork
17 B&W photographs
24 B&W illustrations
Paper & print details
Paperback editions are printed by Ingram on 50gsm white uncoated paper.