Michael Holden has and continues to have a profound impact on the evolution of community pharmacy in the UK and across the globe.
With over 30 years experience he has managed pharmacy groups, owned his own pharmacies and led the sector in its thinking and in practice as a former Chief Executive of the National Pharmacy Association. He is a fellow of both the Royal Pharmaceutical Society and the Royal Society for Public Health. He was the prime driver behind the Healthy Living Pharmacy initiative and continues to push for development within the profession as Principal Associate with Pharmacy Complete.
‘The creation of this much needed work, although not many have historically recognised that they need it, is very timely. It comes in a period when the pharmacy profession and in particular, community pharmacy, needs to truly recognise itself as a profession and as a healthcare provider.
A time when the rest of the healthcare ecosystem is moving on into an integrated and digital age, but community pharmacy has changed very little in the last decade. The Pharmacy Marketing Formulary (PMF – love the pharmacy analogy) provides the knowledge and tools to understand our market (the NHS, public health and patients), to develop a plan to address the needs of that market and how to promote itself and its offer to that market; the latter being the most common failing.
The PMF feels good, looks good and should be good for those who read it and act on it – strategy then tactics!‘
Michael Holden.
Read all reviews of the Pharmacy Marketing Formulary (PMF).
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