Michael Ball is a pioneering community pharmacist who has been pushing the boundaries of pharmacy practice in Lancashire in recent years. He is Pharmacy Director and Superintendent Pharmacist at Broadway Pharmacy, in Preston, LPC Director at Choose Health Ltd and Committee Member of Community Pharmacy Lancashire.
‘Quite simply, employing the principles described within this must read, could flip your business from survival mode into thriving mode!
Rightly or wrongly, it’s now time to take hold of what we can control within our pharmacy operations, and by Jove, studying the Pharmacy Marketing Formulary (PMF), is for me a fantastic place to start.
Gavin has perfectly instilled his many years of vast industry experience alongside his passion and dedication for effective business operational and marketing strategy.
It’s written in such an incredibly compelling way, your mind is blown page after page when you repeatedly experience the ‘light bulb moments’.
I am absolutely convinced by both the theory and the methodology that is articulated within the textbook, and more importantly it elicits a motivation in me to really focus mine and my teams efforts.’
Michael Ball.
Read all reviews of the Pharmacy Marketing Formulary (PMF).
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