Johnathan Laird is a progressive talent in the pharmacy profession leading with passion and connecting people to advance the work of pharmacists.
He is editor of Pharmacy In Practice, a pharmacy news publication focusing on the work of pharmacists North of the border, a general practice pharmacist, a member of the Royal Pharmaceutical Society Scottish Pharmacy Board and Co-ordinator and Administrator of @WePharmacists on Twitter. Busy man!
‘The Pharmacy Marketing Formulary (PMF) is a very important modern textbook for anyone working in the pharmacy business. I found the book very relevant and engaging.
I read it in two sittings.
Gavin takes a simple five-step approach to assimilate and explain many of the core marketing concepts in business. He has cleverly moulded these five steps around the priorities of a busy community pharmacy.
A must read and an excellent reference I would say particularly if you were planning a marketing campaign.’
Johnathan Laird.
Read all reviews of the Pharmacy Marketing Formulary (PMF).
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