After two years in the planning and a lot of hard work climbing a steep learning curve DOSE Publishing is launched!
A sister company to DOSE Design, DOSE Publishing is an independent publishing house based in Preston, Lancashire. We produce educational and inspirational print books about pharmacy in the UK but people further afield may enjoy them too. Although we start small we have big plans and a pipeline of books ready to publish as soon as we can get them ready for you. They will cover a range of topics but all focus around that core idea of developing who we are, what we do, why we do it and how we communicate that to society as a whole. If you have a burning passion along these lines and have a book in you get in touch via our submissions page!
We are passionate about helping pharmacists and the pharmacy profession secure a bright future so our books are about ways in which we can all do that. We believe that there is an opportunity for the pharmacy profession to harness the strategic and branding techniques used by countless other organisations, businesses, individuals and even countries to achieve their goals.
Having spent five years thinking about it we are more convinced that ever that we have to do this. We started with a Masters in Graphic Design at the University Of Lancashire. During our literature review we learnt that this was the first research anyone had ever done into the brand of pharmacy, ever, anywhere. Surprised and invigorated we completed the research (it’s never really complete!) and learnt a great deal about the journey pharmacy has been on.
It was then that DOSE Design was established in 2015. DOSE Design works with brands to develop robust marketing strategy and brand identity. The majority of our clients are in the pharmacy space but other people found us and we’ve worked with a select group outside the profession too and plan to work with a wider group of healthcare professionals. This feels like a very direct way to help individual pharmacy organisations understand marketing and branding so that they can prosper. We’ve worked with over 40 brands in the last three years and we are looking forward to working with many more. Get involved!
A year later DOSE Publishing was established as much to plant a seed in our own minds as well as being an actual vehicle for communicating on a wider scale. Not everyone in the pharmacy profession has the time, resources or inclination to work on their business by investing in external help with their marketing and branding. We wanted to reach those people and give them the knowledge they need to do it themselves.
Our first book, the Pharmacy Marketing Formulary, or PMF, introduces a simple model with five steps, 64 easy to understand ideas, practical actions and an illuminating case study to help you boost sales, secure long term viability and build business resilience. No small objective but we are proud of what we have produced and think it can really help.
We’ve designed some posters to go along with the book and help you pull the ideas out into the real world by putting them on the wall in your dispensary, office, kitchen, garage, wherever you like really.
If you are involved in running a pharmacy, whether you are a pharmacy contractor, aspiring pharmacy contractor, pharmacy manager, field manager or senior manager the PMF will help you run it better.
We’re really excited about the future of DOSE Publishing and look forward to producing content that educates and inspires. If you’d like to stay in touch and receive the odd update you can subscribe here. Looking forward to hearing from you.